1. We will always serve our clients with dignity and respect.
  2. We will serve our clients responsibly, with honesty and integrity.
  3. We will serve all clients equally regardless of religion, race, or culture.
  4. We will always uphold our client’s privacy.
  5. We will only present products of a high value and reputation.
  6. We will only choose partners aligned to our core values.
  7. We will always endeavour to provide our clients with the best advice.
  8. We will always respect and value our client’s time.
  9. We will always strive find ways to add more value to our clients.
  10. We will treat every sales call as a consultation and not a sales call.